Fishing online store

Custom e-commerce design and development

Online store renovation

Our client was a shop specialising in fishing equipment with a very outdated website that was causing them more headaches than profits.

The platform did not allow for quick updates to products or categories, which directly affected their ability to display their actual catalogue and manage the fishing online store sales easily.

Having an outdated e-commerce site not only complicates their daily work, but also causes customers to lose confidence, affects search engine positioning, and leads to lost sales opportunities.

That’s why it was time for a change.

Custom e-commerce design and development.

We designed and developed a new online store, improved and adapted to the real needs of the business.

Plan before create

The first phase of this project begins with a thorough understanding of the client’s situation. That’s why we started with a meeting in which they told us in detail about the problems they had with their old website, how they affected their day-to-day business, and what they hoped to achieve with the new fishing online store.

With all this information, we created a clear structure for the new website. We defined what content it should have, how to organise the information so that it was easy to find, and which sections were essential to improve the shopping experience. In other words, we created a ‘content script’ that served as a roadmap for the development of the online store.

In addition, we worked on the visual design from scratch, conducting a customised colour study so that the new online store would have an image consistent with the brand, attractive to the user and distinctive from the competition. It was not just about making a beautiful website, but about creating a useful, clear tool designed to sell.

An online store designed to grow

With the structure and design already defined, we moved on to developing the new e-commerce platform. We created a completely new website, optimised for SEO positioning, with simple product and category management that allows the client to keep their catalogue up to date without complications.

We integrated filters by product type and clear navigation so that users can easily find what they are looking for. In addition, we took special care with the product listings in the online fishing shop, organising them logically to improve the shopping experience.

We also incorporated the Ticket BAI system, complying with the mandatory tax requirements for the activity.

Website redesign with SEO strategy for e-commerce

Since the launch of the new fishing online store, the client has gained autonomy, visibility, and control. They can now manage their catalogue without complications, add new products, and keep all information up to date at all times.

The website has a more modern and professional image, and its search engine positioning has improved, increasing sales opportunities.

Having an up-to-date, well-structured e-commerce site tailored to the needs of the business has been a game-changer for our customer. A necessary overhaul that is already paying off.