Email Marketing agency
Personalized email marketing strategies
Email Marketing Agency
Connect, convert and retain your customers
Email marketing is one of the most effective sales techniques that exist within digital marketing, both to maintain and improve the relationship with your current customers, as well as to increase the percentage of new customer acquisition.
It is a fundamental part of any Inbound marketing strategy, as it is the way to continue building a solid relationship with your subscribers or customers.
At Gunka Studios, we develop personalized and tailored strategies to nurture users with informative and valuable content. And in addition, offer them special offers, promotions or discounts, creating a sense of urgency among customers and thus, accelerate the purchase decision.
Benefits of Email Marketing
Economical and cost-effective
Sending newsletters is not only economical, but it is also one of the most effective actions with the highest conversion rate that exist today within digital marketing strategies.
Accurate segmentation
We segment your database to classify the audience according to the stage of the sales cycle they are in. This way, we can send the right message to the right audience at the right time.
Maximize conversions
We reach customers who are really interested in your brand and your products or services. We send targeted communications according to their preferences and interests, that’s how we increase sales.
Do you want to launch an Email Marketing campaign?
Contact us and we will get to work to create a customized strategy tailored to the needs of your business.
I WANT TO BUILD CUSTOMER LOYALTYWhy our Email Marketing Agency
Your email marketing campaigns not getting the results you expected? Are you looking for new strategies to get more customers and increase sales in your business?
If you find yourself in either of these two situations, you are not taking advantage of the full potential of email marketing.
We understand that a good email marketing strategy is much more than sending mass emails. It’s about having a personalized communication that provides value and resonates with your customers at every stage of the purchase. That’s why at Gunka Studios we are specialists in creating complete email marketing campaigns, in which we combine inbound techniques with content marketing and process automation.
Our goal, in every email marketing strategy, is to transform the email sending tool into a channel where you can connect with all your users, regardless of the buying process they are in.
Every email marketing campaign begins with a thorough analysis of your brand, the market in which it operates, the products or services you offer, your competition and, especially, your audience.
We segment your database according to the interests and behaviors of your customers to impact them with personalized messages focused on achieving conversions.
We create email designs that are visually attractive and optimized for any device. Also, we develop a content strategy with eye-catching subjects that arouse the curiosity of users and increase the opening rate of emails. We write persuasive and structured texts in a clear way to guide the user to the action we want them to perform.
Impact
We strengthen the relationship between your target customer and your brand, nurturing users with relevant and valuable content. We create dynamic emails tailored to the interests and needs of each user, creating personalized experiences at each stage of the customer lifecycle, increasing engagement and preparing users for the next stage of the sales funnel.
Our goal is to transform the user who reads the emails into a recurring customer, through direct and persuasive calls to action.
We also define, design and create all kinds of Lead Magnets: ebooks, checklists, PDF guides, editable templates, infographics, etc… This is a good way to get leads and then introduce them into the email marketing strategy we have created.
Convert
The goal is to encourage customer retention and promote long-term brand loyalty. So, after conversion we continue to nurture with exclusive and valuable content, loyalty programs, product or service updates and personalized offers for each user.
We use satisfaction surveys to receive feedback from customers to optimize strategies. This increases customer retention and increases customer Lifetime Value, strengthening the sustainable growth of your business.
And thanks to the high analytical capabilities of the tools, we can collect and analyze the right data to adjust and optimize the strategy to continuously improve campaign performance.
Grow
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At Gunka Studios we offer you different solutions to make your project grow and give visibility to your brand.
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Email Marketing for Ecommerce
If carrying out email marketing campaigns is important for any type of business and sector, in the case of an online store, this importance becomes essential and mandatory if you want to build customer loyalty and get them to buy again.
Email marketing offers ecommerce a direct channel to communicate with their customers and inform them about new products, offers or relevant content, encouraging them to buy again.
One of the great advantages of using email marketing in ecommerce is the personalization that can be achieved. You can send, for example, emails with recommendations and offers based on their previous purchases. This makes the content more valuable to the user and increases the open rate and the likelihood of returning to purchase.
Featured projects
Do you want to know how we can make your project grow?
Contact us and we will tell you step by step how we can help you boost the success of your project.
I WANT TO KNOW MOREFrequently Asked Questions
What is email marketing?
It is one of the most powerful communication tools available to companies to maintain contact with customers, consumers, affiliates or subscribers in a direct and personalized way. It uses e-mail to send commercial, promotional or informative messages to a list of subscribers.
How do you manage your subscriber lists?
We manage subscriber lists securely, segmenting them to send relevant content to different groups and ensuring compliance with privacy and data protection regulations.
What email marketing platform do you use?
We work with leading platforms such as MailChimp (known for its ease of use and wide range of features), Sendinblue (offers powerful automation tools and is very popular for its value for money), HubSpot (integrates email marketing with other marketing and sales tools), Mailjet (valued for its personalization and analytics capabilities) or Acumbamail (a local option that stands out for its support in Spanish and competitive prices) among others. We adapt to the needs and preferences of the client and use the most convenient for each case.
How do you ensure that my emails do not end up in the spam folder?
We use good sending practices, email authentication, relevant content and verification tools to minimize the possibility of emails being marked as spam.
Can you personalize emails for each subscriber?
Yes, we can personalize emails using data such as the subscriber’s name, purchase history and preferences, which increases the relevance and effectiveness of the message.
How often should I send emails to my subscribers?
The ideal frequency varies according to your audience, objectives and what is established in your marketing plan and strategy.
How do you measure the success of an email marketing campaign?
Campaign performance is measured by several key metrics, which together provide a generic picture: open rate (percentage of recipients who opened the email), click-through rate (CTR, percentage of recipients who clicked on links in the email), conversion rate (percentage of recipients who took a desired action, such as a purchase), bounce rate (percentage of undelivered emails) and unsubscribe rate (percentage of recipients who unsubscribed).
What is the cost of your email marketing service?
The cost depends on several factors, such as the number of subscribers, the frequency of emails sent, the level of personalization and automation required, and the type of content. We offer customized packages to suit your needs and budget.