beXReal

Digital strategy to boost online growth and visibility

New optimized website and social media presence

beXReal is a startup specialized in the development and implementation of technological solutions 4.0: AR and XR.

They needed a renewed and updated website to avoid security problems and hacks. In addition, they wanted to increase the visibility of their brand in social networks with a content creation strategy on LinkedIN.

So our main objective was to improve the brand image through a complete digital strategy structured in 3 phases: development of a new optimized website, implementation of a series of SEO strategies to increase traffic to the website and a Social Media strategy on LinkedIN with weekly publications.

We received this project with great enthusiasm and desire to achieve the objectives, and we got down to work.

+44%

FOLLOWERS ON LINKEDIN

+157%

PAGE VIEWS

+128%

PUBLICATIONS ENGAGEMENT

We design and develop a complete digital strategy

Our goal: To boost beXReal’s growth and visibility through the development of a new website and the elaboration of a digital SEO and Social Media strategy.

A better optimized website

The first step was to develop a WordPress website for beXReal fully optimized for search engines. So, we started doing a keyword research, to investigate specific keywords in the Augmented Reality and Extended Reality sector.

In addition, we optimized the loading speed to make the website fast and improve the user experience. We renewed the old web structure and implemented a responsive design for a correct navigation on any device.

Results: After the publication of the new website, there was a 35% increase in organic traffic during the first three months and we managed to position the page among the first search results with different keywords relevant to the company.

SEO strategy to increase visibility

Once the web development was finished, we started with the next phase of the strategy: SEO strategy implementation for beXReal.

The main objective of this strategy was to increase the visibility of the company and attract qualified traffic to the new website.

During the implementation of these SEO actions, we took care of the creation of optimized content that answered the key questions of the target audience. In addition, we worked in depth on other actions such as obtaining quality backlinks to help consolidate the brand’s authority.

Results: The implementation of this SEO strategy generated a considerable increase in the time users spent on the website and a 20% increase in the organic conversion rate.

LinkedIN content creation

And finally, we continued with the last phase of the complete digital strategy, we developed a Social Media strategy for the beXReal LinkedIN social network. Before starting with the strategy, the company published news about the events they attended, but they did not publish content on a regular basis.

Our work began with an analysis of the target client, the 4.0 technologies market and their direct competition. We developed an editorial calendar for weekly publications with the aim of positioning the startup as a leading company in its sector.

We brought Augmented Reality and Extended Reality closer to the users to explain the benefits and advantages of its implementation in the target sectors.

Results: In just two months, beXReal’s account followers increased by 94%, the number of page views increased by 157% and the number of reactions to publications increased by 128%.

We continue with our Social Media strategy and the positive results continue to grow month after month.

Analysis is the key

Throughout the development of the entire digital strategy, beXReal’s data analysis has been the key to achieving these results.

Performing continuous and detailed analysis has allowed us to identify areas for improvement and adjust actions quickly, thus optimizing the performance of the website and increasingly improving its position within Google.

The continuous measurement of KPIs is fundamental to maximize the effectiveness of the actions and ensure a growth in quality traffic to the website, an increase in interaction and engagement on LinkedIN, and, finally, an increase in the brand’s authority in the market.