Fanté

B2B sales platform for sports nutrition distribution

B2B platform for product distribution

Fanté is a sports nutrition brand that manufactures its own products in Valencia.

Among their best-sellers you’ll find energy gels, bars, isotonic drinks, recovery formulas… all made with natural ingredients and developed by sports nutrition specialists.

In addition to selling online to end consumers, they also supply sports shops, gyms and specialized centers in Spain and Portugal. And that’s where the problem appeared: they were managing all their B2B distribution manually. Orders by email, different conditions for each client, individual invoices, manual direct debit payments…

They asked us to build a B2B distribution platform where their clients could place orders without relying on phone calls, and where the Fanté team could manage everything without drowning in administrative work.

We develop a B2B platform for custom sales distribution.

The goal: to eliminate manual management and allow stores to place orders at any time, with their discounts, tax conditions and payment methods already configured.

Their previous situation

Before having their new custom B2B distribution platform, Fanté managed all their distribution manually. Orders came in by email or phone, only during business hours, and without any centralized system.

Each store had its own conditions: personalized discounts, different payment terms, equivalence surcharge…

All of that had to be calculated manually for every single order. Invoices were created one by one, and SEPA direct debit documents were also prepared manually.

On top of that, there was no business visibility and no tools for the sales team, who visited clients without any data about their purchase history.

Admin panel for B2B management

The Fanté team now manages their entire daily operation from a complete admin panel.

From there, they manage stores with all their specific conditions: discounts, tax rules, assigned sales rep, geographic area… as well as products, orders and user accounts. Everything is centralized in a single platform.

Its main features include:

Dashboard with metrics: orders, revenue, best-selling products, billing.
Store management: tax information, discounts, location, assigned sales rep.
Product management: catalog organized by categories, prices, stock.
Order management: full list, status updates, filters by date and store.
User management: admins, sales reps and store access.
Geographic areas: locations with assigned reps and stores.

Everything they need to manage their product distribution without leaving the platform.

Client platform for B2B orders

Stores can access their client platform at any time.

From there, they can browse the catalog, place orders and manage their account. No calls or emails needed.

Its main features include:

Catalog with personalized prices for each store.
Cart with automatic calculation of VAT, equivalence surcharge and shipping costs.
SEPA payment configured per store.
Order history with complete breakdown.
Account, store and billing data management.

Everything they need to place their orders without depending on phone calls or business hours.

Tools for the sales team

Fanté’s sales reps have their own access to the platform.

They can see all the stores assigned to them by area and check each one’s purchase history, best-selling products, and the information they need to prepare every visit in advance.

They no longer go in blind. Before visiting a store, they already know what the client has bought, how much they’ve spent, and which products might interest them.

This makes visits more effective and proposals more tailored.

Results of the B2B distribution platform

We helped Fanté move from managing their B2B distribution manually to having a professional system where everything is automated.

Their clients can place orders at any time, with their personalized conditions already applied.

Their sales reps now arrive at visits fully prepared with real data. And the administrative team has eliminated countless hours of manual work related to invoicing, tax calculations and payment processing.

Since the platform’s launch: