beXFlow

Landing page and content strategy design and development

Complete digital strategy

beXFlow is a remote assistance platform through Augmented Reality created by beXReal, a company dedicated to the implementation of 5.0 technological solutions in companies dedicated to the industrial and construction sectors.

It was clear to them that one of the main problems of their clients is the amount of time they waste on unnecessary travel and training of new workers.

And so they came up with the idea of beXFlow, a platform that helps companies resolve technical incidents in real time through remote assistance, avoiding unnecessary travel and reducing downtime in production.

beXReal trusted us to create a digital strategy that would increase the visibility of their platform and highlight the advantages of beXFlow to their target audience.

LANDING PAGE DESIGN AND DEVELOPMENT AND CONTENT STRATEGY DEVELOPMENT

Our goal: Create a landing page to show all the advantages of the platform and impact the target audience through blog and social media content strategy.

Conversion-driven landing page

We created the landing page designed to show the key benefits of using the beXFlow platform for companies: Increased productivity, reduced downtime and the possibility of avoiding unnecessary travel.

One of the main features of the platform is its ease of use. Anyone, regardless of prior knowledge, can use the platform easily and simply. This is one of the great advantages of beXFlow, which is the most user-friendly platform on the market.

For the landing page design, we focused on clarity of structure and information. We wanted the landing page to reflect the simplicity of the platform and to show all its potential, but with a clear and simple image.

Content strategy: Blog articles

We developed a content strategy for beXReal’s blog. First, we conducted a keyword research to analyze the most important keywords and the most searched by users.

After the analysis, we created an editorial calendar with the ideas for the blog articles that we would later publish. The goal of this strategy was to create valuable content for users, highlighting all the features and benefits of the platform, and also to help companies understand how these 5.0 technologies can help them increase productivity in their organizations.

We created a series of articles aimed at answering common business questions and highlighting case studies that demonstrate the effectiveness of beXFlow.

Social Media content creation

And finally, the creation of content for social networks.

With this strategy, in addition to showing the advantages of the platform and positioning beXFlow as the leading remote assistance platform in the market, we tried to connect with the pain points of the target audience. We wanted them to identify with the problems that beXFlow solves.

To do this, we created a content strategy on social networks, specifically LinkedIn and Instagram. We developed publications adapted to the characteristics and audiences of each platform, but with content focused on user education and conversion: educational content, success stories, demonstrations of the use of the platform, etc..

With this strategy we managed to increase the interest of the target audience for augmented reality and specifically for the advantages of the platform itself.