Fuzetea: In search of the original flavor

Promotional web video game

Promotional video game development

Coca-Cola has launched a new brand of tea soft drink on the market: Fuzetea. And to make it known in an original and attractive way, they came up with the idea of creating a promotional video game designed exclusively for the product’s distributors and food stores.

The idea behind this strategy is to capture the attention of distributors in a different way than traditional promotional actions. They changed the standard product presentation for a more creative and fun approach.

The video game invites users to embark on a journey “in search of the original flavor” Fuzetea. Participants become the protagonists of the story as they have to overcome the mini-games they encounter in this special mission to discover the secret behind the original Fuzetea flavor.

We developed a promotional web videogame

Our goal: Create a web video game to promote the launch of Coca-Cola’s new tea soft drink.

History of the promotional video game

The story begins with a character who decides to embark on a journey to discover the secret behind the unique taste of the new Fuzetea drink. At the beginning of his adventure, he finds himself stuck in a traffic jam and decides to take a shortcut.

This is the first challenge of the video game: The Maze.

The user has to find the right path to get the story character out of the jam he is stuck in.

If he chooses one of the two wrong paths, he can try again. If he manages to find the correct path and pass the maze mini-game, the journey continues.

Different mini-games

The story continues for our character, and this time, he has another small mishap: he gets a flat tire on his car.

To pass this mini-game and be able to continue with the adventure, the user has to help the character to change the wheel of the car, and for this, it is necessary to correctly order the necessary steps to change it.

The mechanics of the mini-game is very simple, you have to drag the images of the necessary steps to change the flat tire and place them in the correct order. If you do not place them in the correct order, the image returns to its original position. On the other hand, if the image of the step is placed in the correct order, it will remain fixed while waiting for the next steps to be placed correctly.

Once this mini-game is passed, we continue with the journey.

End of story

Finally, the protagonist arrives at the most important moment of his adventure.

He finds the chest that holds the coveted “original flavor”. And to open it, he needs to solve a mathematical operation that will give him the combination of the lock.

If the user fails to answer the mathematical operation, he can try again until he gets it. And, when he solves the problem and gets the right combination, the padlock will open and he will finally discover the secret of the unique and original flavor of the new Fuzetea.

The video game has already been launched among the distributors of the new drink, receiving a very positive response. We achieved the goal of capturing their attention in an original way for the promotion of the new product.