Pankreoflat
Responsive web design in WordPress
Providing consumer solutions
We have created several websites for a pharmaceutical company like Faes Farma. In this case, they wanted a website to promote their latest product: Pankreoflat. A product created to relieve the symptoms of various digestive disorders in adults.
As we have done on other occasions with this client, we planned and developed a responsive web design in WordPress to publicize the product Pankreoflat.
Again, Faes Farma wanted to show the consumer all the applications and benefits of consuming their product, as well as provide advice for this problem and provide the customer with the places where they can purchase the product.
So once again, and with all this information, we got down to work.
We create a responsive web design in WordPress
Adjusted to the different needs of the client and optimized for any type of device.
Custom WordPress Theme
A WordPress theme is basically a design template that determines how the visual appearance of a website will look like.
However, a custom WordPress theme is more than just a pre-designed template. It is a design that provides exactly the solution to the client’s specific needs. It is like making a custom design.
In this case, to develop the custom Pankreoflat theme for WordPress, we analyzed and planned every action to make the design accessible and very visual for the user.
Once we had the structure of the website designed as the client needed, we incorporated the color palette of the product, the typography and all the graphic elements of the brand identity and the product.
Designed for everyone
Faes Farma’s different products are aimed at all age ranges, but this particular product is aimed at older people with digestive problems.
The diversity of the target audience is very large, so it was essential to create a web design that would adapt to any device. There are users who browse from the computer, and yet there are others who do so exclusively from the mobile, or even need larger screens such as tablet.
A responsive design ensures that every user, regardless of the device from which it connects, can access all product information quickly and conveniently.
Digitalization in the healthcare sector
In the health sector, and more specifically in the pharmaceutical industry, digitizing product information is not a fad or trend, it is a necessity that directly benefits the quality of life of users.
Having accurate and updated information on the applications or benefits of a specific product allows consumers to know all the options available on the market to treat their ailment.
If a user, after a search, finds a web page where all the benefits, applications, risks, contraindications, composition and other aspects of a product are explained, and also feels identified with the problems that the product solves, this makes it much easier for them to make a purchase decision.
And this is what we achieved with this project. Provide information to the user to guide him through the design of the responsive website to the final goal which is the purchase of the product Pankreoflat.
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