SEO positioning strategy for a hotel

Development and implementation of SEO strategy

SEO for tourist accommodation

Tourism is a highly competitive sector, so having a nice website is not enough. If a tourist accommodation does not appear in the top positions on Google, the chances of receiving direct bookings are drastically reduced.

The first results on Google tend to grab all the attention; what does not appear there practically does not exist.

That’s why working on an SEO strategy isn’t a luxury, it’s a necessity.

It means being visible just when someone is looking for a place to stay, at the exact moment they’re ready to book.

At Exclusive Rooms Collection, they knew what they needed to do: improve their ranking to attract more organic traffic and increase direct bookings from their own website.

Customised SEO positioning strategy

We analyse, define and develop a personalised SEO positioning strategy tailored to the client’s needs.

SEO strategy for hotels

Before defining any action, the first step was to collect and analyse all relevant information in order to develop a meaningful SEO strategy.

We studied the Exclusive Rooms Collection website in depth: structure, content, loading times, indexing, and search engine performance.

But we didn’t stop there. We also thoroughly analysed the direct competition: what they were doing well, what users were looking for when they visited their pages, how they structured their content, and what keywords they were ranking for. In addition, we reviewed trends in the tourism sector in their area and travellers’ search habits.

With all this data, we defined a personalised strategy.

We implement the SEO strategy

With the SEO positioning strategy defined, we took action. We started by optimising the technical aspects of the Exclusive Rooms Collection website: we improved loading speed, adapted the structure for better navigation, and ensured that all content was accessible and well indexed by Google.

Then we worked on the content, rewriting key texts with an SEO focus: titles, descriptions, headings, and texts designed to position key terms.

The goal was clear: to increase visibility in local searches with booking intent.